Sprite: Refreshing Truth
Sprite and the Coca-Cola company wanted to transpose their “Refreshing Truth” campaign from Latin America over to Europe. The idea was to focus on campaigns for teens by sharing awkward-but-relatable stories that would become party tales for years to come.
After sharing many ideas, we had two final productions:
Fashion Victim: the girl who decides to wear a sexy night dress for her boyfriend, unaware her mum is still in the house.
Pretty Polly: a boy confesses his love, but his pet parrot has heard it all before.
Client: The Coca-Cola Company
Creative Agency: Naked Communications
Production Agency: Asylum Films
Director: Richard Peter Hunter
Creatives: Dog and Bear
Creative Producer: Gabriel Ralls