Shaftesbury, the landlords of Chinatown London, tasked Qumin to completely re-design and build their website as well as be responsible for the content of their site and social posts.

This was no mean feat, as this required every single tier 1 or 2 restaurant and store in Chinatown to be documented, photographed, interviewed and categorised.

The site was built from scratch: UX-to-design-to-build. In addition to this, we were writing blog posts in both English and Chinese, creating social posts, videos and more.

This became one of the most demanding projects I had ever undertaken with its short timespan and wide array of tasks from managing design, photographers, copywriters, developers and more.