Honda approached Karmarama to produce a microsite for their new Civic Type R hot hatch, which had just beaten the Nürburgring record for a car of its kind.

The website was to focus on a UK-wide roadshow that would show the new Type R for the very first time. Participants could race the Nürburgring on an Xbox 360 game of Forza at the roadshow and the quickest lap time would win their very own Type R for a year (Only a year? Yeah, I know).

Then we let the website do the rest. The art-direction of the site was to follow the style of the video, which meant keeping the sense of "hell" consistent - this includes the flashback images that occur while navigating the page. The page allowed the user to access all video content, view where the roadshow was headed and daily scores on the leaderboard for bragging rights.