Client: Apple & Verizon
Agency: Nexus Studios & R/GA
Working with R/GA for Verizon and Apple, the task was to create a Web AR character game experience for the launch of the iPhone 15 Pro. J Balvin collaborated with his latest song "Dientes"; we constructed a 3D model of him, rigged and animated to fit into an interactive experience. The build was developed in 8th Wall allowing users to get straight from Instagram or TikTok into the experience, record and upload their experiences of a 300-foot J Balvin in their neighbourhood.
