

Shaftesbury, the landlords of Chinatown London, tasked Qumin to completely re-design and build their website. This was no mean feat, as this required every single tier 1 or 2 restaurant and store in Chinatown to be documented, photographed, interviewed and categorised. The site was built from scratch: UX to design to build. In addition to this, we were writing blog posts in both English and Chinese, creating social posts, videos and more. This became one of the most demanding projects I had ever undertaken with its short timespan and wide array of tasks from managing design, photographers, copywriters, developers and more.